Review sites are your friend

Posted by communique at 11:44 AM on Jun 16, 2019

It doesn’t matter what business you’re running. If you have a potential consumer base that are in a position to give feedback on your services, they will absolutely do so. If you’re a smaller enterprise or local business, then the feedback of your customer base is vital towards your development.

In a BrightLocal 2018 consumer review survey, the following statistics were discovered relating to how online consumer reviews affect local businesses:

  • 86% of consumers read reviews for local businesses (including 95% of people aged 18-34)

  • Consumers read an average of 10 online reviews before feeling able to trust a local business

  • 40% of consumers only take into account reviews written within the past 2 weeks – up from 18% last year

  • 57% of consumers will only use a business if it has 4 or more stars

  • 80% of 18-34 year olds have written online reviews – compared to just 41% of consumers over 55

  • 91% of 18-34 year old consumers trust online reviews as much as personal recommendations

  • 89% of consumers read businesses' responses to reviews

While not a dismissal of how older generations of consumers interactive with business, these statistics offer insight into how the younger generations do. According to a Pew Research Center article, over 95% of teenagers currently have smartphones or access to them: this is an entire generation of consumers who rely on web or app related to content to let them know what purchasing decisions to make.

When it comes to that content: online review sites and aggregators are the supreme measure of gauging success with a business. Any enterprise, whether a large corporation or a local startup — if you were to enter a Google search with them, you would immediately find a star rating and the number of reviews given for it under the search result. This means that already, consumers are given an immediate channel of recommendation as to whether or not they will do business or trade with them. Dependent on what kind of enterprise you have, it’s also important to take into account aggregator sites that deal with specific services, such as food, accommodation or transport.

Online reviews and your general reputation online go back to our previous blog[insert passive promotion blog here] on passive promotion, and how your general reputation as a business online affects consumer decision. In our upcoming blog, we will you show you some tips on accruing a base of good customer reviews to boost your online reputation!

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